Last updated on 10 March 2025.
- Who are we?
We are Enhanced Ltd, a private limited liability company, incorporated in the Cayman Islands (Company No. HE-397900) with a registered office at 6th Floor Athena Tower, 71 Fort Street, George Town, P.O. Box 1569, Grand Cayman KY1-1110, Cayman Islands (E+).
When we refer to ‘we’, ‘us’, and ‘our’, we mean E+ and our affiliates meaning any entity that directly or indirectly controls, is controlled by or is under common control of E+.
This E+ Website Privacy Policy explains how we collect, process and use your personal data when you use our website www.enhanced.com (the Website) or otherwise interact with us.
Please read this E+ Website Privacy Policy carefully to understand how we will treat your personal data.
- How do we collect data?
The information we collect depends on how you interact with us. You might be a casual visitor to our website or someone who provides additional personal data by completing a contact form or making a transaction.
- What information do we collect?
The following (non-exhaustive) categories of personal data may be processed for the purposes described below in Section 4:
- contact information (name, address, telephone number, email address);
- financial information (in order to process a transaction);
- Internet Protocol (IP) address;
- certain information about how you use the Website (for example, traffic data, location data, weblogs and other communication data); and
- any other personal information not described above that you provide to us (e.g., information you include in any communications you send to E+).
- How do we use your information?
Data protection laws, for example in the Cayman Islands, California, the UK and EU, may require organisations to have legal bases in order to collect, use, share and otherwise process your personal data.
We will not process your personal data if we do not have a proper justification in the law for that purpose. Therefore, we will only process your personal data if:
- we have obtained your prior consent;
- the processing is necessary to perform our contractual obligations towards you or to take pre-contractual steps at your request;
- the processing is necessary to comply with our legal or regulatory obligations; or
- the processing is necessary to safeguard our legitimate interests and does not unduly affect your interests or fundamental rights and freedoms.
Below is a (non-exhaustive) list of the purposes for which we collect and process your personal data, along with the lawful bases for such processing:
Purpose
Lawful Basis
To set-up, administer and manage our relationship with you (including log-in details and commercial transactions)
Necessary for the performance of a contract; and
Legitimate interests in providing our Website services
To record and analyse communications for our internal training purposes
Legitimate interests in improving our services
To monitor and analyse the use and performance of the Website by you and other users, to investigate complaints and to seek and analyse feedback, to improve and develop our services
Legitimate interests in ensuring our Website services are as useful as possible
To run our everyday operations, e.g., communications between staff members in connection with the provision of our services, communications between our personnel and personnel at partner organisations
Legitimate interests in running our business
To administer and protect our business and the Website including troubleshooting, data analysis and system testing
Legitimate interests in running our business, provision of administration and IT services, including network security
To assess the location of and number of users accessing our Website in order to understand the usage and popularity of the Website
Legitimate interests in running our business
To conduct targeted online advertising campaigns on other sites and social media platforms you may visit
Your consent, depending on your acceptance of cookies
To send you newsletters or other marketing you have signed up for
Your consent if you have completed a contact form or opted-in to be contacted by E+
To respond to any communications from you
Your consent (specifically, if you contact us with a query or in circumstances where it is appropriate for us to reply, we will proceed on the basis that you consent to us using your personal data to the extent required to respond to you)
In certain circumstances, failure to provide us with personal data that we have requested may impact the operation of E+ or prevent us from performing any obligations to you. For example, if you make a data subject access request, we may need to verify who you are before providing personal data to you. If you do not provide the information we reasonably need to verify your identity, we may not be able to comply with the subject access request.
- Cookies
This Website uses cookies and similar technologies.
Cookies are small files that are downloaded onto your device and can help to improve the functionality of our Website.
Some cookies are always on when you visit us, and you can’t turn them off unless you change your browser settings. We call these “essential cookies”. These cookies are needed to provide the content, product or service you have asked for. We use essential cookies for the following purposes:
- keeping you logged in during your visit;
- enabling you to stream content properly;
- making sure that what you’ve added to your basket is still there when you get to the checkout and to personalise our ‘abandoned basket’ marketing (where we are permitted to send you marketing);
- make sure our Website is working properly;
- remembering if you've been to the site or app before;
- making content recommendations based on other content you have watched; and
- enabling features of our service.
We use performance cookies to help improve our Website. For example:
- to keep track of what pages, content and links are popular and which ones don't get used;
- to see how users navigate through our sites and apps, when error messages appear and what caused them; and
- to see how effective our adverts are.
The information collected using these cookies is grouped with the information from everyone else so we can see overall patterns rather than individual activity. When given the option, we recommend you turn on cookies used for these purposes.
We also use analytical and marketing cookies to make your online experience tailored to you and more enjoyable. You can switch these on or off at any time by clicking on the ‘Cookies’ tab at the bottom of our Website.
Cookies can last for a varied duration. The longest duration that our current cookies stay on your device is for 12 months.
On your first visit to us, we’ll tell you about our types of cookies and ask you to choose which cookies we can use. You can always change your mind by clicking on the “Cookie Settings” button displayed at the footer of our Website.
- When do we disclose your personal data?
In the course of our activities and to achieve the purposes listed in Section 4 of this E+ Website Privacy Policy, your personal data can be accessed by or transferred to the following categories of recipients on a need-to-know basis:
- our personnel (including personnel of other affiliates of E+);
- our contracted service providers and advisors; and
- our IT systems providers, cloud service providers, analytics software servers, database providers and consultants.
We ensure that there are contractual protections in place with our service providers requiring them to keep your personal data secure.
We may deidentify and aggregate the personal information you and others make available in connection with our services in a manner that is designed to remove the ability of recipients of such aggregated information to identify what personal information was provided by you as opposed to others. We may post such aggregated information publicly or share it with third parties.
We may also transfer your personal data to third parties in the context of a sale or possible sale of the whole of or part of our business or the restructuring of our business.
International transfers:
If you are located outside of the Cayman Islands and choose to enter into an agreement with us or provide information to us, you acknowledge and understand that your information will be transferred, processed and stored in multiple countries, which may include the Cayman Islands, any state in the United States of America, Qatar, the United Kingdom, any country in Europe, or any other country where the recipients referred to in this Section are located or where the data storage facilities used by them for the time being are located.
Whenever we transfer personal information internationally, we use legal mechanisms, including contractual provisions in agreements with recipients, to ensure data transfers comply with applicable law.
- Legal requirements
We may preserve and share your information with third parties, including law enforcement, public or governmental agencies, or private litigants, within or outside your country of residence, if we determine that such disclosure is reasonably necessary to comply with the law, including to respond to court orders, warrants, subpoenas, or other legal or regulatory process, or otherwise permitted by law. We may also retain, preserve or disclose your information if we determine that this is reasonably necessary or appropriate to: (1) prevent any person from death or serious bodily injury; (2) to address issues of national security or other issues of public importance; or (3) to protect our operations or our property or other legal rights, including by disclosure to our legal counsel and other consultants and third parties in connection with actual or potential litigation.
- How long do we keep your personal data for?
Unless we state to you otherwise, we will retain your personal data:
- for as long as we have a reasonable business need, such as managing our commercial relationship with you or managing our business;
- for as long as we provide services and/or treatment to you and then for as long as someone could bring a claim against us; and/or
- to comply with legal and regulatory requirements, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, enforce our Terms of Use and take other actions permitted by law.
Personal information that is no longer necessary and relevant to providing our services to you may be de-identified and aggregated with other non-personal information to provide insights that are valuable to E+.
- Your rights
Privacy laws may provide certain rights to users in certain jurisdictions. Below are rights that may be available to you under applicable laws but may be subject to and/or affect the performance of a contract you have with E+. If you have any questions about your rights, or you wish to exercise any of these rights, please email legal@enhanced.org.
Access: You are entitled to receive confirmation that we process your personal data and a copy of this personal data.
Rectification: If the personal data we hold on you is incorrect, you have the right for this to be rectified. You may also update your personal data through your account settings.
Erasure: You can request us to erase your personal data where possible if there is no lawful reason to continue processing.
Restriction: You may request a restriction on the processing we undertake on your personal data. This will only apply if we have no lawful basis to process your personal data, your personal data is inaccurate, or to comply with an objection request.
Objection: You may object to our processing of your personal data if our processing is carried out on the basis of our legitimate interests. Please note, however, that if we determine that our interests are sufficiently compelling we may continue to process your personal data.
Portability: You have the right to receive some of your personal data in machine readable format. This right extends to you being able to request that such data is sent to a third-party controller.
Withdrawing consent: Where we are relying on consent to process personal data you have the right to withdraw your consent at any time by contacting us using the details above and we will stop the processing for which consent was obtained.
Complaining to a supervisory authority: If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with your national data protection supervisory authority, although we would ask that you contact us in the first instance.
Your right to be informed: You can contact us to find out more or to ask any questions you may have about our use of your personal data.
We may require you to verify your identity (via one or more forms) should you wish to exercise any of your rights above.
- Changes to this E+ Website Privacy Policy
We keep our E+ Website Privacy Policy under regular review and will post any updates on this webpage.